May 2013
It might surprise you to know that not one person at Masterminds is a member of the NFL Hall of Fame. In fact, most of us have never even played a down of pro ball. We’re just a bunch of rabid fans who’d sell our firstborn for an extra 20 minutes of the Red Zone channel. So you can imagine how pumped we were when our client, St. Louis-based Lumiere Place Casino, asked us to develop a branding campaign for their expanding chain of Stadium sports bars. A campaign that would feature Marshall Faulk. You know, the Hall of Fame running back with a bazillion TDs.
Needless to say, we didn’t waste any time getting to work. Creative team members Jason Brantly, Creative Director; Brian Murray and Chad Brophy, Copywriters; and Justin Rentzel, Associate Art Director, went into OT building a campaign around “Marshall’s Take,” AKA words of wisdom from Marshall. Before we knew it, we were out in St. Louis, cranking out creative magic with the man himself. The work involved everything from photo shoots to studio time. There was even some elbow rubbing. When the dust settled, the campaign was launched with a series of print and outdoor, plus over a dozen radio spots that you can check out for yourself below.
Although we didn’t get to see any Rams cheerleaders, we still had a great time working with Marshall. He even said that his time with us was more memorable than when he won the Super Bowl. And as our campaign shows, Marshall always speaks the truth.